At the invitation of Corporate University of Sberbank for Sberbank’s employees, with the assistance from Professional Conference, there was an event under the author’s program “Financial Planning in the 21  Century” , with the participation of James Heidema, in Sochi on September 26. 
The purpose of this event is to form a vision of the best practices in the field of applying personal financial planning to serve private clients.
James Heidema is a professional coach, consultant and trainer, heading Professional Sales Plus, Inc., which has been providing professional support, assistance and maintenance to managers and salesmen since 1998. His books, devoted to niceties of Buyer-Salesperson relationships, became bestsellers throughout the world. 
James Heidema has 22-year experience in sales, life insurance, marketing, strategic management, as well as managing internal and external sales processes and training on these processes, which secrets he eagerly shares with participants of his trainings and workshops, as well as with international reader audience.