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Janelle Barlow delivered a lecture “Service oriented to a brand” in front of the employees of OJSC “Sberbank”. The speech of a doctor of philosophy, a practitioner adviser in the building of organizational culture oriented to the needs of clients was organized by the company “Professional Conferences”.
The speech of Janelle Barlow was accompanied by case studies evidently showing complexities of client relation that even largest and known world companies can face with.
An improvised case during the lecture gave the listeners a unique opportunity to define practically the necessary response to client claims to subsequently optimize the performance of a company with the support of gained experience.
Since the middle of 80s Barlow has been researching in consumer service. Practical tools the author of which she is are successfully being introduced into various world companies. A priority area in the work of Janelle Barlow is a finding of answers to a number of important questions of modern business: what is to be done and how to win hearts of clients forever.
Janelle Barlow is the author of the best seller “Brand Oriented Service”, and also an author of the book “A Complaint as a Gift”.
