Scott Bebury is a marketing genius; he designed a phenomenal growth for Starbucks and Nike as leading brands through carrying out two successful revolutions in the world of branding.

 

In 1987 Scott Bebury quitted a position in an advertising agency and headed the international marketing department of the company “Nike”. During seven-year career at “Nike”, the campaign “Just Do It!” designed by him won each conceivable ceremony of awarding in the field of advertising and marketing in the Great Britain, Europe and Asia and transformed the company from $750 million in $5 billion corporation, the name of the campaign entered into daily use all over the world.

 

To 1994 Scott headed the marketing department of Starbucks. His strategy of developing the brand Starbucks have allowed the company to expand operations from several hundreds shops up to several thousand for only several years. Bedbury helped Starbucks to enter for the first time into international markets in 1996. Today the company Starbucks operates more than in 14000 shops worldwide. Now Scott Bedbury is leading Brandstream Inc – an independent consulting firm dealing with the development of a brand with a list of big clients all over the world.

 

Scott Bedbury are not simply successful expert in marketing, his approach goes far beyond traditional marketing turning to key factors of leadership and strategy in a brand development. He helps top executives with the building of their strategy of a brand not only for goods and services, but also for the organizations as a whole.